I Really Hate Asking, But…

As I have learned to my great dismay, success is indeed a double-edged sword.

On one hand, you cannot imagine the immense joy I feel that KoHoSo Radio 66 has become so successful. I am thrilled that, with so many choices for entertainment, a notable amount of people spend time with my station. I would also not be telling you the truth if I did not add that there is also a huge amount of personal satisfaction in proving decades worth of naysayers wrong that my take on how to program a radio station would never be successful.

On the other hand, so many listeners brings a big problem. The more people listen, the more I must pay for music licensing fees. At this time, I am facing a 46% increase in the cost to run KoHoSo Radio 66. Unfortunately, that is putting it at the point where it is exceeding my expendable income.

This increase will only get worse, and it will probably be sooner rather than later.

How things work with my music licensing company and streaming host, Live365, is in tiers. Each tier allows a set number of listening hours per month.

To explain, every time you listen to KoHoSo Radio 66, it is monitored for how long you stay connected. This is added up among all listeners over my one-month billing period.

The 46% increase I mention above is for the next tier of service after the one I am on now. The problem is, so many people are listening that KoHoSo Radio 66 is already close to surpassing that level and reaching the top one: Pro Level.

Live365 doesn’t even list how much Pro Level costs. I will have to call and have a consultation. Whatever the rate is, I’m sure I’m not going to like finding out what it is.

Yes, I could go back to what I did when Radionomy was my host and run commercials. While KoHoSo Radio 66 has succeeded beyond my wildest dreams, even with all the people that listen, the income generated by having ads would come nowhere near what is needed to pay Live365 so it can then, in turn, pay all the music licensing agencies that own the rights to the music I play.

I would need the same number of listeners as an over-the-air radio station in order to make running commercials pay for the higher cost. As relatively successful as KoHoSo Radio 66 is, having that many listeners for oldies — now a seriously niche format — is simply unrealistic.

I had not expected to reach this point for quite some time. I hoped the small increases I get in my income every year would keep up with the costs to run the station. Unfortunately, that will not be the case.

I need you to understand that, despite how everybody else providing online entertainment does it, asking people for money when there is so much other true need in the world goes against every fiber of my being. I want what I put online to be one of the few breaks from all the other places that always have a hand out asking for money (or, an unwanted advertisement breaking the flow or barging into your web browser).

However, I have a choice. I either ask for money or KoHoSo Radio 66 will go offline and, this time, forever.

At the advice of my two best friends in the whole world, I have chosen to see if listeners will be willing and able to help sustain the station. After much research and experimentation, I have concluded the best way to do this is through Patreon.

I will be offering five tiers of subscriptions ranging from US$2.00 a month to the station-appropriate US$66.00 a month. Please know in advance, if the donations don’t keep up with the costs, I can offer no guarantee that KoHoSo Radio 66 won’t disappear at any moment.

I promise I will do my best to pay what I can to keep the station going. I also promise that whatever is donated will go strictly to the things for which I pay money to allow KoHoSo Radio 66 to be online, available through popular platforms such as Alexa and mobile apps, and sound the way it does.

If donations exceed my monthly Live365 bill, the excess will go to pay for side items such as my virtual server, automation software, mobile app provider, or even new equipment and my electricity bill. Anything left over in any given month will be rolled over for a time when donations come up short.

Well, that’s the deal. This either floats or it doesn’t. Whatever happens, just know the following.

However long it lasts, I will be forever grateful for everybody that enjoyed listening to KoHoSo Radio 66 whether or not they ever donate. However, for those that do contribute, if there is indeed a Heaven and I’m lucky enough to slip past Saint Peter without him noticing, I’ll put in a good word for you with The Big Guy Upstairs to be sure you get good seats for the next Buddy Holly concert. ;^)

Keep on cruisin’!



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