The Joy (and Cost) of Success

This has been an incredible week for KoHoSo Radio 66 and it’s only Thursday morning!

The first bit of great news came when I received an email from Roku for those like me that have their own channel. It pointed to a relatively new statistics page that truly blew my mind. On a platform that has thousands of free stations including tons that are audio only (plus apps such as TuneIn that offer thousands more), I was stunned to learn almost 11,500 people have installed KoHoSo Radio 66 as one of their channels. Even more exciting was that each listener stayed tuned in for an average of over 88 minutes. Most won’t know this but that is an amazingly high number that most over-the-air stations never come close to reaching.

Of course, KoHoSo Radio 66 is still nowhere near the most listened to oldies station. Still, what it does show along with other statistics I’ll leave out is that, when people find the station, about two-thirds of them come back at least occasionally and a notable number become regular listeners.

I will not hide the truth. Even if in a small way, it feels quite good to be proven correct that there is indeed room in the hearts of both old and young people for a wide variety of oldies.

Of course, success always comes with a price. In this case, "price" is doubly-accurate.

Although Roku remains the leader among the various platforms through which KoHoSo Radio 66 is available, all the other major ways to listen have been increasing in use, too. Over the past few months, KoHoSo Radio 66 has gone from there always being one person listening to always five people listening no matter the time of day or night. During U.S. and Canadian daytime hours, that minimum number — especially when the eastern half of the continent is at work — is more like 20.

Another surprising thing is most online stations see a drop in listeners over the summer in the northern hemisphere as people are out more often and unable to stream. KoHoSo Radio 66 listnership actually went up during the summer and it has not slowed down as autumn quickly approaches.

With all of this, over the past three months, the average listening hours exceeded the limit of the level of service I had been purchasing from my streaming host and music licensing agent, Live365. Actually, "exceeded" is not the right word. You reading this and all your fellow fans of this station blew the door of that limit off its hinges like a football team after practice running for the free buffet. You did not pass that line by hundreds of hours, you passed it by thousands!

Due to this, beginning today, it will raise the monthly cost of running KoHoSo Radio 66 by 30.6%.

So…what am I going to do about that?

CELEBRATE…and, still do it all with no commercials, bay-bee!

I am glad to pay more to keep the party going and growing. Words cannot express how much I appreciate every individual listener especially when there are so many other choices to provide you entertainment. Every email, social media reply, or even just a "like" on social media is something upon which I can place no price.

I must also say this brings a great deal of satisfaction for another reason. For those that do not remember the first time when KoHoSo Radio 66 was online, my streaming host at the time required all stations to get up to 130 listening hours per week in order to remain online. Right at the critical moment when I was about to easily reach that goal, that service went down and stayed down for two and a half weeks. It gave no credit for this downtime so I never had a chance to regain my audience. Now, I have over ten times that much listening time. What fools they were running that other service especially since it required me to run their repetitive commercials that caused me to develop my somewhat irrational hatred of Flo from Progressive. >:^)

Where does it all go from here? Further! More music, more old jingles as I can find them, more fun ID’s, more everything…and it will all come without me asking you do do anything except enjoy.

Of course, I’m not made of money so, if you also want to enjoy and share the experience by purchasing a KoHoSo Radio 66 t-shirt where I get a whopping one buck from each sale, I won’t stand in your way. ;^)

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